Many website owners are debating what is the best monetization option for their site. Some of them have already found it and now they’re looking to find out which one is better or if there’s a third solution that might be better. In this blog post, we will look at two types of monetization options: Ezoic and AdSense. We’ll discuss both sides of the debate so you can make your own decision about which one suits you best!
Some of the discussion points that we’ll cover in this blog post are: what is Ezoic and how does it work? What type of features does AdSense have to offer? Which one has higher earnings potential for publishers? And finally, who should use each monetization option best suited for their website.
Ezoic vs AdSense: What’s the Best Monetization Option?
Ezoic is a brand-new online advertising platform that has been designed to help publishers make more money. It exploits trends in internet user behavior and offers advertisers an opportunity to get higher click-through rates at a lower cost. Ezoic provides its publishers with free tools, such as ad tags, a site management dashboard, and data analytics.
Adsense is the most popular online advertising service in history with over 400 million publishers. With AdSense, you can sell ads on your website for as low as $0.15 per click while Ezoic charges up to five times more per click than Google does!
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Ezoic vs Adsense Features
Ezoic currently has fewer features than Google’s product. However, they’re aiming to be a good alternative. The company says that publishers using their service can earn up to five times more money per visitor. Moreover, they get paid every month instead of only when the advertiser gets paid! Ezoic doesn’t have a minimum payment threshold either. Therefore, you get paid every time someone clicks on your ads.
Requirements for Ezoic
- You need to have a website that receives over 10,000 visitors per month.
- Your site must have adhered to Google’s Publisher’s policies.
- The site must be AdSense supported.
Requirements for AdSense
- You must have an existing Google account and you can apply by clicking on the ‘Get Started’ button here. You will also need to submit your site’s URL where you want ads placed so it can be reviewed against Google Ad policies.
- The site must meet all Google Ad policies.
AdSense vs Ezoic: Who Should Use Them?
Ezoic is a good option for publishers who don’t use AdSense or other advertising networks currently and want to make more money. However, it requires that you have your own website with over 10,000 visitors per month. If this isn’t something you meet as a requirement, then you should stick to AdSense.
AdSense is a good option for publishers who don’t have their own website and want to be able to publish ads on other sites as well. It also offers better earnings potential if you adhere to the existing Google publisher requirements.
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How to Switch from AdSense to Ezoic
If you’re interested in using Ezoic, then the first thing that needs to happen is for you to cancel your Adsense account. After this has been done, all you have to do is create an account on Ezoic and add your website’s URL!
Ezoic Payment Rate
Ezoic has an RPM (Revenue Per thousand Impressions) of up $50. Therefore, if you maintain a minimum of 10k monthly visitors in the last two months then they’ll pay out every month instead of only when an advertiser gets paid.
AdSense Payment Rate
Google AdSense’s payment rate ranges from $0.15-$0.60 for each click on your ads, and with no minimum payment threshold.
Which One is Better?
Ezoic might be the better option for publishers if they’re looking to make more money per visitor. Additionally, Ezoic allows publishers to get paid monthly instead of only when an advertiser gets paid. AdSense has been around a lot longer than Ezoic as well. Therefore, AdSense has more features and is a better option for publishers who don’t have their own websites.
Summary
We hope that this review of AdSense vs Ezoic will be helpful to you. Based on the status of your website, this review will guide you on which monetization option to take.
