According to Statista, most Kenyans in 2022 were earning an average of $200, which would be a little over Kes. 20,000. With this average income, you can choose to become an affiliate marketer to improve your financial security. It is another way of earning more money on the side without a huge monetary investment. One great advantage of affiliate marketing is that you don’t need to have tangible goods to sell and earn.
Here is a detailed guide on how to start affiliate marketing in Kenya.
What is Affiliate Marketing?
This is a type of performance-based marketing where a brand rewards people (affiliates) for every sale the affiliate makes. This means that if your marketing is effective and the buyer buys from a brand, you get a commission out of the product they buy.
How to Start Earning With Affiliate Marketing in Kenya
Here are some detailed steps to take when you want to start earning as an affiliate marketer. There are also good points to learn on how to start affiliate marketing in Kenya.
Let’s explore the procedure for starting affiliate marketing in Kenya:
1. Choose a Niche
A niche is a specialized segment of a larger market. For example, selling lingerie is a smaller segment of the larger clothing and fashion market.
You need to choose a niche with readily available products and one with a high demand for commodities. There are several benefits to niching down as an affiliate marketer.
The main benefit is that you get to be an expert in your field. This is because you’ll have more knowledge of your type of product.
Find Out: Best Ways To Make Money Online In Kenya
2. Get a Content Platform
The real product of an affiliate marketer is the content you create. If your content resonates with your audience, then it becomes easy to generate sales.
Ensure that you choose a content type you are passionate about and would love to spend time creating. If you love writing, you can form a WordPress website for blogging and write content related to your affiliate product.
If you are good in front of the camera, YouTube is a good platform. Content creation takes time, so you need to love the content you create for you to spend ample time on it and keep it consistent.
3. Sign Up With an Affiliate Program
A quick search on Google will tell you that there are affiliate programs in every niche. If you start by deciding on a niche, it should be easy to find a good affiliate program.
However, if you haven’t decided on a niche yet, you can use this to land on a good and profitable niche.
First learn ways on how to start affiliate marketing in Kenya and consider some of these affiliate programs available in Kenya;
- Kilimall affiliate
- Jumia affiliate
- Amazon Affiliate
- Travelstart affiliate program
- IPay Africa
- Hostfiti website builder
- Top serve
- AccuWeb hosting
- DomainRacer web hosting affiliate
- Hubspot affiliate program
- Instock Technologies affiliate program
- Kalaful affiliate program
- HostbAfrica affiliate
- E-mart affiliate program
4. Create Great Content
Your content can make or break your affiliate marketing venture. Therefore, you need to create content that will attract many and make them click on your ads and eventually become buyers.
Be careful, though; most people can smell salesy content from afar and will not want anything to do with it. Now, if your content is in a blog, then you have to know what mostly resonates with people.
Such content is also what Google loves. Google is a great traffic source, so if you are able to write content that Google loves, you can get good traffic.
Now, for your content to be considered helpful, Google will require proof that you have actually used the product. Sometimes, you may need to buy and try the product or convince the seller to give you a free test.
5. Build an Audience
An audience is equal to the people you lead to your affiliate product or service. The leads eventually may convert to sales if the marketing is effective.
This means that the larger the audience, the larger the sales might be. Therefore, you have to aim for a very big audience.
How do you do this? Well, it all boils down to your type of content. Always have content that will make them come back and bring others with them.
Alternatively, you can create an email list that may highlight your top products or services. You can include products with discounts or codes. However, always avoid salesy content.
Benefits of Becoming an Affiliate Marketer in Kenya
There are so many benefits to becoming an affiliate marketer. First, it is a win-win situation for both you and the seller.
When a product or service lands a sale, both of you will get a certain percentage out of the sale. Affiliate marketing is cost-effective, such that you don’t need a large amount of money when starting.
For instance, these days, creating a blog is so cheap. You can get a domain name for about KES. 1000 and pay at least KES. 300 for hosting.
Affiliate marketing is a type of passive income that you can rely on. It might not be easy to get good sales as you start, but with patience, consistency, and resilience, you will eventually begin to earn even when sleeping.
There are plenty of online courses you can take to give you some knowledge about affiliate marketing. Also, if you don’t have money to pay for a course, you can dedicate to learning about it online. There’s a lot of information about it on the internet.
Surprisingly, when you establish yourself, affiliate marketing lets you earn while you sleep. When you build a large audience, there’s a high probability for you to earn without working so hard.
Affiliate marketing is a great way to make passive, consistent money. Simply put, affiliate marketing is helping companies and brands sell their products or services.
To make this a successful venture, you need to pick the right niche and make great content out of it. Once you have an effective content platform, you can choose a good affiliate program.
Some of the local affiliate programs include Jumia and Safaricom affiliate programs, among many others. Jumia works so well if you have a good Kenyan audience.
The good thing about being an affiliate marketer is that you have various options when it comes to affiliate marketing. You can opt to use the Amazon affiliate program, which is a worldwide one.
Once you have the above essentials, you need to become consistent in sharing great content. The content should be good enough to convert your audience to customers.
Another good thing is that affiliate marketing is not rocket science. You can learn it on your own from the information available online.